Strategic Marketing & Communications Planning
Janet Kelley, Founder and President of local communications firm, Mana Means Communications, will walk you through the steps to develop a Strategic Marketing Plan for your company. Janet Kelley has over 30 years of experience in the marketing and PR field right here in Hawaii and has worked with over 500 different companies to help them achieve their marketing goals.

A strategic marketing plan is your roadmap for achieving your company's marketing goals. The workshop will cover:

- SWOT analysis will help identify clear and specific goals and objectives

- Identification of your companies key target market/audiences (primary, secondary, other)

- Analyze Geographic regions, Demographics (age, race, gender), Education, Socio-Economic, etc.

- Marketing Plan Elements

- Marketing Budget development

- Media Placements/ Media Buying/selection based on Goals, Audiences, Budget, Reach and Frequency

- Public Relations strategies

- Social Media strategies

- And more!
Event Date & Time
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8:00am - 11:00am
Event Image
Event Location
Virtual
Please purchase tickets online
Island: Oahu
Event Cost
Charge
https://strategicmarketing.eventbrite.com
Event Catagory
Category: Classes/Seminars

Schedule / Additional Info:
This is a Two-Part Workshop from HTDC.
Preference given to manufacturers.
Deadline to apply is Tuesday, February 15 at 5pm.

Other Days:
This event occurs Friday this week only.

Contact Information:
Promoter: Janet Scheffer
Name: HTDC
Phone: (808) 539-3806
Email: info@htdc.org
Website: https://www.htdc.org/
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